Frequently Asked Questions

Thank you for your interest in the Coach Book Club! Below are answers to some of the most common questions we are asked. However, if you have a question that is not answered below, please do not hesitate to email us at and we will be happy to assist you.

Sport coaches, mental performance coaches, strength coaches, athletic directors, and parents of athletes will get the most out of this community. 

You certainly can find a reading list and do it yourself. The books we read are listed here, and we encourage you to read all of them! Many people read books and quickly forget what they read. We know that reading these books and discussing with other learners is enriching beyond compare. Sitting in Team Seminar with other growth-minded coaches and discussing the texts brings the insights of many consciousnesses to bear on the problems being discussed. We learn from each other, and our fellow team members sharpen our intellect.

We also find that people need the accountability that a group offers. It’s harder and harder every day to create regular meetings with like-minded individuals live and in person. People are too busy, don’t want to commit, and don’t have the time to host. Maybe most importantly, it can be challenging to find enough people in your circle who want to do such a thing. We find the people and do the organizing for you. We’ve created a community for you.

Leading a group is very difficult, especially a group of one's peers. We provide you with a host who knows the text inside and out and knows how to bring out the most from a group. This alone is worth the fee.

Finally, the membership fee puts some skin in the game. We sincerely want you to do this stuff. When things are free, most people take it for granted and don’t do anything with it. When you know you’re paying money to be a part of CBC, you’re more likely to actually do the program and not let your money go to waste.

Open registration happens in November, February, May, and August.

New teams of coaches are formed and begin in December, March, June, and September

If you sign up during an open enrollment period, you will be sent your first book along with other resources that will help you on your reading journey. 

If you signed up when enrollment is closed, you will be placed in line for the next enrollment period and notified once enrollment is open again. 

We send you texts to remind you of seminars and events. All you will need is internet access with a device that can run our classroom software, a webcam (integrated is fine) and a microphone headset.

You can test your hardware by going to:

No. Teams are created on a first-come, first-serve basis. During an enrollment period, we will populate teams with new members as they sign up. Once a Seminar fills with 15 coaches, a new team will be created and populated. If at the end of an enrollment period, a Team only has 13 or fewer members, we will manually assign and distribute those members between already filled Teams. We will try to group Team with members from the same geographical areas.

If you would like to ensure that you and a buddy are in the same Team, you will need to coordinate when you sign-up so you do it at the same time, or list their name during the checkout process.

If no one leaves your team, you could be together for as long as you are a member. 

But, life happens. The demands on coaches are high, so most likely someone will drop. We like to keep the teams to about 15, so if your team drops below that we will find a suitable replacement during the next open registration period. 

Not, not intentionally. We believe there is much to be gained from learning with coaches from other sports and backgrounds. 

We suggest at least 18 years old. The texts we read are suitable for all ages, but the discussions in the Teams are by adults and as such may deal with adult themes that may not be appropriate for children. With that said, a parent can sign up for an account and do the readings with their children.

Absolutely! Being in a book club like this is not for every one. This is an opportunity to be held accountable for your growth and be intentional about the kind of coach you wish to be. Reading, discussing, and sharing ideas among peers will help you develop your coaching philosophy and make you a better teacher. 

The books are cheap, but facilitating a community is not. Try it for three months. If it isn't for you, no worries, but at least you gave it a shot!

Currently, no. But it’s something we will offer in the future. Some schools have asked us to create a team just for their coaches to increase communication among departments and we encourage that! However, the costs do not go down just because the coaches are from the same area.

To create a club within a single school or organization, email and let us know the name of your group and the names of the people in that group. We’ll provide you with a code each member can use when they sign up to make sure we place them in the same Team. 

Currently, no. But it’s something that we may offer in the future.

Yes it is!  We are open for Australia, Canada, The UK, and the United States.  


However, it may take longer to get a book to you. We will do our best to get it there on time!

If you are an English speaker in those time zones, please join us!  We’ll have it open to international folks when we see enough demand from English speaking people in other timezones.

If you already own a book we are going to read, we still want to send you a new copy. You can do one of two things with it:

  1. Start over fresh. 
  2. Give it to a co-worker and challenge them to read it with you. 

We recommend the later over the former, because that could spark up some great conversation in your own department. 

We don’t provide ebooks.  We know that close reading requires us to write in our books. Underlining, making notes in the margin, writing in our questions, etc. help us get the most out of our readings.  So, we encourage reading hard copies of the texts.   Secondly, providing texts for all of the myriad reader platforms is something we don’t have the ability to support.

Most months you will read about 200 pages.  You will never be asked to read more than 300 pages in a month.  We try to pace the reading so the average reader can keep up with 30 minutes, six times per week.

For more difficult texts, we slow the reading pace.

Yes, but we will stick to discussing the recommended reading. There will be times when you are out of season and you have more time to read. Good! Please do it. And if you find a book that is a must-read for CBC members, please let us know. 

The discussion is ongoing through the Slack app, but we will be meeting virtually online once a month. As coaches, our week is usually very busy, so spending some time on a Saturday morning seems to work the best for most people.

All seminars will be recorded and available for consumption after the seminar is completed. 

Yes, and no. The membership fee stays the same whether you are sent two books in one month, or one book. Some books are thicker than others. We are more concerned with the quality of reading than the quantity of books we read. 

If a book takes longer than 6 weeks to complete, then you will be sent something from one of our sponsors. 

Are you in, Coach?

What are the top 10 books every coach should own?

There are many, but insert your information below and I will send you a list of 10 of my personal favorites. 


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